Mar 19, 2026
900 Broad Street Newark Development Site Hits Market for 53-Story Tower Opportunity
Traded Media
Traded Editorial
- 900 Broad Street site listed for a 53-story mixed-use tower
- Plans call for 490 units, a hotel component, and parking
- Marketed by Matthews brokers David Ferber and Brendan Cina
What this site's offering means for Newark development
A major development opportunity just hit the market in downtown Newark. The site at 900 Broad Street is being offered with plans for a 610-foot mixed-use tower, giving buyers a rare chance to build at a true high-rise scale in the city. The property sits near the Prudential Center and within reach of Newark Penn Station, placing it in a corridor that continues to see strong investment activity. Newark has been gaining traction as a lower-cost alternative to New York City, especially for large multifamily projects.
What the scale means for multifamily growth
What do tax incentives mean for deal viability
The development is designed to qualify for New Jersey’s ASPIRE tax credit program, a key tool for making large projects financially feasible. These incentives help offset rising construction costs and improve overall returns. In markets like Newark, public support continues to play a major role in pushing forward institutional-scale development.
What this listing means for investors
Matthews brokers David Ferber and Brendan Cina are positioning the site as a chance to deliver a landmark project in one of the Northeast’s fastest-evolving urban cores. Opportunities like this are limited. Large, entitled sites in transit-oriented locations with government backing are increasingly difficult to find, especially as more capital targets secondary cities.
What this signals for Northeast investment trends
The listing reinforces a broader shift toward cities like Newark, where developers can still build at scale with favorable economics. As demand grows and infrastructure supports density, these markets are becoming more attractive for long-term multifamily investment. For landlords and investors, Newark is no longer overlooked. It is becoming a serious growth market with upside tied to scale and timing.