Alta Secures $20 Million In Series A Funding Led By Forerunner Ventures

Alta, the NYC-based AI styling and avatar app, has raised $20 million in a Series A funding round led by Forerunner Ventures, with participation from returning investors Menlo Ventures, Aglaé Ventures and Benchstrength, alongside notable angel investors including Nico Rosberg and Kelvin Beachum Jr. Led by CEO Jenny Wang and CTO Joon Kim, Alta began as an AI-powered digital closet and has evolved into a platform where users generate millions of outfits daily and create at least one Alta Avatar every second. The company will use the new funding to advance its in-house computer vision models and personalized recommendation algorithms, while expanding into new commerce categories.

LEADERS: Jenny Wang & Joon Kim

INVESTORS: Forerunner Ventures, Menlo Ventures, Aglae Ventures, Benchstrength, Nico Rosberg, Kelvin Beachum Jr, Jasmine Tookes, Keltie Knight, Meredith Koop, Karlie Kloss, Zita D’Hauteville, Meena Harris, Paris Johnson Jr & Rylee Martell, Manish Chandra

ROUND: Series A AMOUNT: $20,000,000

HQ: New York City, New York

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