1754 Properties Acquires Downtown Winston-Salem Marriott Hotel From Rockbridge For $56.15M

The asset involved in this transaction is a hotel located at 425 Cherry Street North in Winston-Salem, NC. The property is a 17-story building with a total area of 219,000 square feet. It was sold for a transaction price of $56,150,000.

Summary of transaction details:

• Property Type: Hotel
• Transaction Amount: $56,150,000
• Buyer: 1754 Properties
• Seller: Rockbridge
• Date of Sale: 07/30/2025
• Previous Sale Price by Seller: $49,500,000

1754 Properties is acquiring the downtown Winston-Salem Marriott from Rockbridge, which previously purchased the property in 2022. The ongoing management of the hotel will be provided by Hospitality Ventures Management Group, and there are no announced changes to operations after the acquisition.