Natalie Gordon's Babylist Signs 10-Year Lease At 477 Broadway In SoHo Manhattan

The asset involved in this lease transaction is a retail space located at 477 Broadway in SoHo, Manhattan. The property comprises 20,000 square feet, serving as Babylist's entry point into the New York market.

Summary of transaction details:

• Property Type: Retail
• Transaction Amount: Not specified
• Address: 477 Broadway
• Market: SoHo, Manhattan
• Landlord: 477 Realty LLC
• Tenant: Natalie Gordon - Babylist
• Landlord's Representative: Morris Dweck, Annie Squier & Paul Popkin - Lee & Associates
• Tenant's Representative: Lydia Bell & Cole Stapleton - Tungsten Property
• Lease Duration: 10 years

The deal featured key representatives from both the landlord and tenant sides, including Morris Dweck, Annie Squier, and Paul Popkin representing the landlord, while Lydia Bell and Cole Stapleton acted as agents for the tenant, Babylist. This collaboration facilitated the signing of the lease in March 2026.