Pura Vida Miami Leases 7,500 SF Retail Space At 100 Fifth Avenue In Flatiron District

The property involved in this transaction is located at 100 Fifth Avenue in the Flatiron District. This retail asset spans 7,500 square feet and is situated in a vibrant market known for its diverse offerings and foot traffic.

Summary of transaction details:

• Property Type: Retail
• Transaction Amount: Not specified
• Address: 100 Fifth Avenue
• Market: Flatiron District
• Square Footage: 7,500
• Tenant: Pura Vida Miami
• Tenant's Broker: Brandon Berger - KSR
• Landlord's Brokers: Ross Berkowitz & Gary Alterman - Newmark
• Date of Transaction: 10/9/2025

Pura Vida Miami, represented by Omer Horev, Jen Horev, and Rob Marona, is set to open its flagship location in New York City with this lease. This marks Pura Vida's eighth establishment in the city, reflecting its commitment to sharing a unique culinary experience rooted in healthy cuisine and a community-focused atmosphere.