Updated Sep 2, 2026
Tomer Ehrlich & Einav Gelberg Buy Development Site From Eli Papouchado For $33.5M In Chelsea
538 West 29th Street
$33,500
$0/SF
Building Size
74,063 SF
Asset Type
Development Site
Closing
Aug 20, 2026
About this deal
AI
The property asset involved in the transaction is a development site located at 538-542 W 29th Street in the Chelsea market. The sale price was $33,500,000, with a total square footage of 74,063, equating to a price per square foot of $452.
Summary of transaction details:
- Property Type: Development Site
- Transaction Amount: $33,500,000
- Square Footage: 74,063
- Address: 538-542 W 29th Street
- Market: Chelsea
- Buyer: Tomer Ehrlich & Einav Gelberg - T & E Development
- Seller: Eli Papouchado - PPHE Hotel Group
- Buyer's Representative: Lenny Sporn - Sporn Group
The deal showcases the involvement of T&E Development, which has reportedly achieved an 80% sales rate at their project located at 350 E 18 Str within 10 months, positioning them in the top 3 sales per week in the city according to Douglas Elliman.
Players
New York Development Site Market Snapshot
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Purchase Price
Annual NOI
Loan Amount
Interest Rate (%)
Loan Term (yrs)
Down Payment (%)
Cap Rate
473.52%
Cash-on-Cash
-135.33%
Monthly Payment
$14,164
Annual Debt Svc
$169,964
Annual Cash Flow
$-11,334
DSCR
0.93