Sydney Sweeney Launches Lingerie Brand With Investments From Jeff Bezos And Michael Dell

Sydney Sweeney is expanding her business ventures by launching a new lingerie brand, with backing from notable investors Jeff Bezos and Ben Schwerin of Coatue. This development follows Coatue’s significant investment round that included a $1 billion infusion from Bezos and Michael Dell, indicating strong financial support for Sweeney's new project in the fashion industry.

Summary of transaction details:

• Deal Type: Investment
• Transaction Amount: Not specified
• Founder: Sydney Sweeney
• Notable Investors: Jeff Bezos, Michael Dell, Ben Schwerin (Coatue)
• Category: Fashion / Consumer / Celebrity Ventures

Sydney Sweeney is recognized for her role in the series Euphoria and has been acknowledged by Forbes as a member of their 30 Under 30 list. The new lingerie brand positions her at the junction of entertainment, fashion, and venture capital, reflecting her ambition to diversify her portfolio beyond acting.