PlayerData Raises $12M In Series A Funding Round Led By Pentland Ventures And Others

PlayerData, a performance tech company, raised $12M in a Series A funding round led by Pentland Ventures, Darco Ventures, and Bolt Ventures. Tennis Australia and Kevin Durant’s 35V also participated as strategic investors. The funding is intended to support product scaling and team expansion as PlayerData develops a full AI-enabled performance and automated video analytics platform.

Summary of transaction details:

• Deal Type: Series A
• Transaction Amount: $12,000,000
• Company Name: PlayerData
• Founders: Roy Hotrabhvanon & Hayden Ball
• Headquarters: Edinburgh, Scotland
• Notable Investors: Pentland Ventures, Darco Ventures, Bolt Ventures, Tennis Australia, Kevin Durant’s 35V

PlayerData has evolved from a lower-cost GPS wearable provider to a comprehensive sports data platform with an integrated performance ecosystem. The company is developing products such as a GPS-enabled soccer ball in collaboration with Puma and Mitre, alongside ongoing testing with Nike-connected balls and an upcoming 8K, 190-degree portable camera designed to work with player and ball sensor data.