Phia, a shopping and rewards platform based in New York City, has successfully raised $35.5 million in a Series A funding round. This brings the company's total funding to $43.5 million. The investment was made by notable firms including Notable Capital, Khosla Ventures, Kleiner Perkins, and SV Angel, along with various tech founders and executives.

Summary of transaction details:

• Deal Type: Series A
• Transaction Amount: $35,500,000
• Founders: Phoebe Gates & Sophia Kianni
• Headquarters Location: New York City
• Notable Investors: Notable Capital, Khosla Ventures, Kleiner Perkins & SV Angel

Founded by Phoebe Gates and Sophia Kianni, Phia is focused on enhancing customer engagement through a points-based rewards system, centralized shopping carts, and a digital closet for tracking past purchases. The company has also attracted high-profile celebrity investors, including Khloé Kardashian, Alix Earle, Sydney Sweeney, and Priyanka Chopra Jonas, to support its growth initiatives.