Palm Tree Crew, co-founded by music artist Kygo and his manager Myles Shear, has made a strategic investment in Mary Lou’s, a cocktail lounge and entertainment hub. This transaction involves the formation of a new holding company with Mary Lou’s founding team, Mama Hospitality, to expand the brand and launch new concepts.

Summary of transaction details:

• Deal Type: Investment
• Transaction Amount: Not disclosed
• Companies Involved: Palm Tree Crew, Mary Lou’s
• Founders: Kygo, Myles Shear, Mama Hospitality
• Headquarters: Palm Beach

Palm Tree Crew is expanding its presence in the experiential hospitality sector, which complements its initiatives including music festivals and venues located in Miami, Orlando, and Las Vegas. CEO Michael Diaz highlighted the alignment of values and vision between the Palm Tree Crew and Mary Lou's teams.