Mazarine Group Acquires Bacchus Luxury PR Agency Expanding Global Communications Capabilities

Mazarine Group has acquired Bacchus, a luxury public relations agency, expanding its capabilities in global communications, storytelling, and very important client engagement for luxury brands. The details of the financial terms remain undisclosed.

Summary of transaction details:

• Deal Type: Acquisition
• Transaction Amount: Not disclosed
• Mazarine Group CEO: Paul-Emmanuel Reiffers
• Bacchus Founders: Anouschka Menzies and Charlotte Lurot
• Headquarters: Paris, France

Bacchus, founded in 1998, will integrate with Mazarine to provide an end-to-end offering that encompasses creative services and strategic communications, targeting ultra-high-net-worth audiences across various sectors, including real estate and luxury.