CHAMP is a new consumer investment platform that has been launched by L Catterton and Patricof Co. The platform is built around an athlete co-ownership model that includes over 250 elite athletes as equity partners alongside these firms. This strategy integrates L Catterton’s global consumer investing framework with Patricof Co’s network of athletes, aiming to support brands by leveraging athlete involvement to promote growth, visibility, and cultural relevance through a proprietary activation framework. The partnership seeks to convert athlete influence into structured ownership and long-term brand value.

Summary of transaction details:

• Deal Type: Investment
• Transaction Amount: Not Specified
• Company HQ: Greenwich, Connecticut
• Notable Athletes Involved: Cade Cunningham, Cooper Flagg, Kevin Durant (35V), Tyrese Haliburton, Azzi Fudd, Cameron Brink, Sophie Cunningham, Dak Prescott, Ja’Marr Chase, Joe Burrow, Justin Jefferson, Bobby Witt Jr., Corbin Carroll, Logan Webb, Mike Trout, Tarik Skubal, Nacho Figueras, Patrick Cantlay, Livvy Dunne
• Key Executives: Scott Dahnke (Global CEO of L Catterton)

The platform reflects an innovative approach to consumer investment, aiming to utilize the influence of top athletes to enhance brand equity. CHAMP combines the expertise and resources of L Catterton with a robust athlete network provided by Patricof Co. Through this collaboration, the goal is to create a distinct market position by fostering partnerships that amplify athlete engagement in the branding process.