SOLD
Facebook Acquires Instagram For $1 Billion Reshaping Social Media Landscape
Building Size
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Asset Type
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Closing
Apr 9, 2026
About this deal
AI
On this day in 2012, Facebook made a significant investment of $1 billion to acquire Instagram, marking a pivotal transaction in social media history.
Summary of transaction details:
- Deal Type: Acquisition
- Transaction Amount: $1 billion
- Company: Instagram
- Founders: Kevin Systrom and Mike Krieger
- Headquarters: Menlo Park, California
- Notable Investors: Facebook
- Monthly Active Users: Approximately 3 billion
- Reported Revenue Contribution: Over half of Meta’s U.S. ad revenue in 2025
Instagram was established by Kevin Systrom and Mike Krieger and evolved from a basic photo-sharing application to a fundamental aspect of Meta's advertising strategy. The acquisition was met with skepticism, including criticism from Jon Stewart on The Daily Show.
Market CRE Market Snapshot
Boundary boundary · CRE · Sale transactions
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Deal FAQ
Purchase Price
Annual NOI
Loan Amount
Interest Rate (%)
Loan Term (yrs)
Down Payment (%)
Cap Rate
5.80%
Cash-on-Cash
-1.66%
Monthly Payment
$14,164
Annual Debt Svc
$169,964
Annual Cash Flow
$-11,334
DSCR
0.93