EBay Acquires Depop From Etsy For $1.2 Billion In Cash

eBay has agreed to acquire Depop from Etsy for $1.2 billion in cash. The deal is expected to close in Q2 2026, allowing eBay to access a mobile-first resale platform catering to a younger demographic, with approximately 7 million active buyers, nearly 90% of whom are under the age of 34, and over 3 million sellers. This acquisition supports eBay's strategy to expand in the secondhand fashion market, where it already sees over $10 billion in annual GMV.

Summary of transaction details:

• Deal Type: Acquisition
• Transaction Amount: $1,200,000,000
• Companies Involved: eBay, Depop, Etsy
• Headquarters Location: San Jose, California
• Key Executives: eBay CEO Jamie Iannone, Etsy CEO Kruti Patel Goyal

Depop is known for its mobile-first resale platform that primarily appeals to younger consumers. The acquisition will enable Etsy to refocus on its core marketplace while allowing eBay to enhance its reach and offerings within the resale and secondhand fashion sectors, demonstrating a strategic shift aimed at engaging with a younger audience.