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CAKE Secures $5.2M Seed Funding Round From Boston Seed Capital And Others

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CAKE Secures $5.2M Seed Funding Round From Boston Seed Capital And Others

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Summary

Transaction Type:Sale

CAKE has raised a total of $5.2 million in a seed funding round, with $3.2 million of that being from this latest investment, to enhance its rewards platform which offers VIP perks and early access to sales for subscribers who pay an annual fee of $100.

Summary of transaction details:

  • Deal Type: Seed
  • Transaction Amount: $3,200,000
  • Total Raised: $5,200,000
  • Notable Investors: Boston Seed Capital, Launchpad Ventures, Impellent Ventures

CAKE was co-founded by Dave McLaughlin, Estelle Palandjian, and Ben Fischman. The company aims to expand its services beyond fashion and beauty, with a strategic focus on increasing order values for its partner brands. Dave and Estelle have a history of collaboration, having worked together at WeWork, while Ben has founded multiple consumer brands including RueLaLa and Lids.

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Details

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IMAGE: the invite-only membership shopping app co-founded by Dave McLaughlin, Estelle Palandjian, and Ben Fischman, has just raised a total of $5.2M to expand its unique rewards platform that gives shoppers VIP perks, early access to sales, and thousands in brand rewards for a $100 annual fee. Less than a year in, CAKE is already driving higher order values for partner brands and plans to grow beyond fashion and beauty into new categories, with backing from investors like Boston Seed Capital, Launchpad Ventures, and Impellent Ventures. INVESTORS: Boston Seed Capital, Launchpad Venture Group, & Impellent Ventures ROUND: Seed AMOUNT: $3,200,000 TOTAL RAISED: $5,200,000 Fun Facts: Full circle! Dave hired Estelle at WeWork, and Estelle went on to become a VC, then invested in CAKE before she came on as a Co-Founder. Ben founded the deals platform RueLaLa, Lids (and a bunch of other consumer brands). HQ:

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