Figr Raises $2.24 Million Seed Round To Enhance Fashion E-Commerce Personalization

Figr, a Manhattan-based fashion technology company, has raised $2.24M in a seed funding round, bringing total funding to over $3M and achieving an undisclosed valuation of approximately $40M. This investment aims to further the company's mission of enhancing the online shopping experience through personalized fitting solutions. The flagship product, FigrFit, integrates into brand websites to provide shoppers with tailored fit experiences, including accurate sizing guidance and visualization of clothing, while simultaneously assisting brands in reducing returns and leveraging first-party body data.

Summary of transaction details:

• Deal Type: Seed
• Transaction Amount: $2,240,000
• Total Raised: $3,000,000+
• Founders: Simon Solbas & Hamza Boulaala
• Headquarters: New York

Figr is backed by investors associated with significant technology firms and utilizes proprietary vision models and body intelligence systems. The company's solutions are currently live with global fashion brands, with plans to disclose major retail partnerships in Q2 2026. The successful launch of FigrFit has marked a pivotal evolution in online shopping infrastructure.