Align Ventures Leads Series B Funding Round For California Naturals To Fuel Retail Growth

California Naturals, the Los Angeles-based clean personal care brand, has successfully closed a Series B funding round led by Align Ventures to promote retail growth and product category expansion. The company has demonstrated significant performance, achieving more than 300% year-over-year top-line growth since its debut at Target in 2023 and expanded distribution to over 10,000 retail locations across the U.S.

Summary of transaction details:

• Deal Type: Series B
• Transaction Amount: Not disclosed
• Company: California Naturals
• Founder: Shelby Wild
• Current CEO: Hayden Hiatt
• Headquarters: Los Angeles, California
• Investor: Align Ventures

Founded by Shelby Wild, California Naturals specializes in affordable, natural hair and body care products. Shelby Wild continues to lead Product and Brand while also serving as Chairperson of the Board. The brand has established partnerships with major retailers, including Target, Ulta Beauty, Sprouts Farmers Market, CVS Health, and Walmart, and is in collaboration with Chief Shampoo Officer, Owen Wilson.