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Genevieve Ross Of Reforming Pilates Takes Retail Lease For Flagship Location At 109 West 17th Street

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LEASED
Jed Garfield
Jeff Jacobson

Maryland

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14,000 SF
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Property Image
LEASED

Genevieve Ross Of Reforming Pilates Takes Retail Lease For Flagship Location At 109 West 17th Street

109 West 17th Street

See Similar Deals
14,000 SF
Jed Garfield
Jeff Jacobson
the dealplayerscompscontact
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Summary

MARYLAND
Total Square Footage:14,000 SF
Transaction Type:Lease

The property involved in this transaction is located at 109 West 17th Street in the Flatiron District, featuring a retail asset type with a total square footage of 7,000. This property is a full townhouse takeover, marking a significant expansion for the tenant in the Manhattan market.

Summary of transaction details:

  • Property Type: Retail
  • Transaction Amount: Not specified
  • Address: 109 West 17th Street
  • Market: Flatiron
  • Landlord: Jed Garfield - Leslie J. Garfield & Co.
  • Tenant: Genevieve Ross - Reforming Pilates
  • Tenant’s Representative: Jeff Jacobson - MasonRE

In this transaction, Genevieve Ross represents Reforming Pilates, which is expanding its presence by establishing a flagship location in a full townhouse within the iconic fitness hub of Flatiron, set to open in April. Jeff Jacobson represents the tenant in this lease agreement, facilitating the brand's growth in New York City.

Players

Jeff Jacobson
Masonre
Jeff Jacobson
10 deals(516) 581-3325
BROKER
Masonre
Masonre
BROKERAGE
Jed Garfield
Jed Garfield
9 deals$111.2M volume
LANDLORD
RP
Reforming Pilates
TENANT

Details

LEASED
IMAGE: Genevieve Ross & Jeff Jacobson DATE: 12/11/2025 ADDRESS: 109 West 17th Street MARKET: Flatiron ASSET TYPE: Retail ~ SF: 7,000 LANDLORD: Jed Garfield (@JedGarfield_LJG) - Leslie J. Garfield & Co. (@LeslieJGarfield) TENANT: Genevieve Ross (@ItsGenevieveRoss) - Reforming Pilates (@ReformingPilates) TENANT’S REP: Jeff Jacobson (@JeffJacobsonNYC) - MasonRE (@MasonRe) NOTE: Flagship alert! 🚨 Set to open in April, Reforming Pilates is taking over a full townhouse in Flatiron. The most wait-listed studio in South Florida is officially expanding its Manhattan footprint with a premier flagship location at 109 West 17th Street. This full-building takeover in the heart of Flatiron marks a major milestone for the brand, bringing their signature boutique experience to one of NYC’s most iconic fitness hubs. 📍 Flatiron District 🏢 NYC Full Townhouse ✨ Lease Flagship Location

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Deal Type
Effective Rent (Annual)

$802,471.55

Total Lease Value

$8,024,715.52

Net Landlord Cash Flow$802,471.55