Genevieve Ross Of Reforming Pilates Takes Retail Lease For Flagship Location At 109 West 17th Street
109 West 17th Street
Building Size
7,000 SF
Asset Type
—
Closing
Jan 21, 2026
About this deal
AI
The property involved in this transaction is located at 109 West 17th Street in the Flatiron District, featuring a retail asset type with a total square footage of 7,000. This property is a full townhouse takeover, marking a significant expansion for the tenant in the Manhattan market.
Summary of transaction details:
- Property Type: Retail
- Transaction Amount: Not specified
- Address: 109 West 17th Street
- Market: Flatiron
- Landlord: Jed Garfield - Leslie J. Garfield & Co.
- Tenant: Genevieve Ross - Reforming Pilates
- Tenant’s Representative: Jeff Jacobson - MasonRE
In this transaction, Genevieve Ross represents Reforming Pilates, which is expanding its presence by establishing a flagship location in a full townhouse within the iconic fitness hub of Flatiron, set to open in April. Jeff Jacobson represents the tenant in this lease agreement, facilitating the brand's growth in New York City.
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Purchase Price
Annual NOI
Loan Amount
Interest Rate (%)
Loan Term (yrs)
Down Payment (%)
Cap Rate
5.80%
Cash-on-Cash
-1.66%
Monthly Payment
$14,164
Annual Debt Svc
$169,964
Annual Cash Flow
$-11,334
DSCR
0.93