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109 West 17th Street

Genevieve Ross Of Reforming Pilates Takes Retail Lease For Flagship Location At 109 West 17th Street
LEASED

Genevieve Ross Of Reforming Pilates Takes Retail Lease For Flagship Location At 109 West 17th Street

109 West 17th Street

Building Size

14,000 SF

Asset Type

Closing

Jan 21, 2026

AI

The property involved in this transaction is located at 109 West 17th Street in the Flatiron District, featuring a retail asset type with a total square footage of 7,000. This property is a full townhouse takeover, marking a significant expansion for the tenant in the Manhattan market.

Summary of transaction details:

  • Property Type: Retail
  • Transaction Amount: Not specified
  • Address: 109 West 17th Street
  • Market: Flatiron
  • Landlord: Jed Garfield - Leslie J. Garfield & Co.
  • Tenant: Genevieve Ross - Reforming Pilates
  • Tenant’s Representative: Jeff Jacobson - MasonRE

In this transaction, Genevieve Ross represents Reforming Pilates, which is expanding its presence by establishing a flagship location in a full townhouse within the iconic fitness hub of Flatiron, set to open in April. Jeff Jacobson represents the tenant in this lease agreement, facilitating the brand's growth in New York City.

Players

Jeff Jacobson

Masonre

Broker

11 deals

Broker
Masonre
MasonreBrokerage
Jed Garfield

Jed Garfield

Landlord

$111.2M

vol

9 deals

Landlord

Towson CRE Market Snapshot

Boundary boundary · CRE · Lease transactions

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Purchase Price

Annual NOI

Loan Amount

Interest Rate (%)

Loan Term (yrs)

Down Payment (%)

Cap Rate

5.80%

Cash-on-Cash

-1.66%

Monthly Payment

$14,164

Annual Debt Svc

$169,964

Annual Cash Flow

$-11,334

DSCR

0.93