Franz Hanning Of Northshore Development Acquires Hotel In Baton Rouge For $40.5M

The 291-room Hilton Baton Rouge Capitol Center is located at 201 Lafayette Street in Baton Rouge, LA. The hotel transaction occurred on February 13, 2026, and was valued at $40.5 million. The price per key is $139,175, reflecting its standing in the downtown riverfront market.

Summary of transaction details:

• Property Type: Hotel
• Transaction Amount: $40,500,000
• Buyer: Franz Hanning - Northshore Development
• Brokers: Chase Dewese, Jack Davis & Joce Messinger - Marcus & Millichap
• Keys: 291
• PPK: $139,175

Orlando-based Northshore Development has acquired this property, with Marcus & Millichap exclusively representing the buyer in the transaction. The property will undergo a targeted repositioning and operations strategy under the new ownership, benefiting from its location in the LSU-anchored market.