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100 North Atlantic Avenue

Updated Dec 4, 2025

Columbia Sussex Corp. Purchases Hilton Daytona Beach Oceanfront Resort From Barry Sternlicht For $112M
SOLDHotel

Columbia Sussex Corp. Purchases Hilton Daytona Beach Oceanfront Resort From Barry Sternlicht For $112M

100 North Atlantic Avenue

$112,000,000

Building Size

—

Asset Type

Hotel

Closing

Dec 2, 2025

About this deal

AI

The Hilton Daytona Beach Oceanfront Resort is a 733-room hotel located at 100 North Atlantic Avenue in Daytona Beach. The property has a significant market presence and was sold for $112,000,000. It is noted for its 733 keys with a price per key of $152,797. The hotel, which has been operational for 37 years, demonstrates strong operating metrics and requires a $26.8 million renovation by 2027.

Summary of transaction details:

  • Property Type: Hotel
  • Transaction Amount: $112,000,000
  • Buyer: Columbia Sussex Corp.
  • Seller: Barry Sternlicht - Starwood Capital Group
  • Lender: Wells Fargo
  • Loan Amount: $83.25 million
  • Keys: 733
  • Price per Key: $152,797
  • Required Renovation: $26.8 million by 2027

Columbia Sussex Corp. acquired the property, securing financing through an interest-only loan from Wells Fargo, which will be incorporated into a CMBS transaction. The seller, Barry Sternlicht, is affiliated with Starwood Capital Group, having previously owned the hotel through an affiliate.

On the Map

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$112,000,000

Hotel

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Players

Columbia Sussex Corp.
Columbia Sussex Corp.Buyer

Barry Sternlicht

Starwood Capital Group

Seller

$10.7B

vol

50 deals

Seller
Starwood Capital Group
Starwood Capital GroupSeller
Wells Fargo
Wells FargoLender
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Purchase Price

Annual NOI

Loan Amount

Interest Rate (%)

Loan Term (yrs)

Down Payment (%)

Cap Rate

0.14%

Cash-on-Cash

-0.04%

Monthly Payment

$14,164

Annual Debt Svc

$169,964

Annual Cash Flow

$-11,334

DSCR

0.93

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