Columbia Sussex Corp. Purchases Hilton Daytona Beach Oceanfront Resort From Barry Sternlicht For $112M
100 North Atlantic Avenue
$112,000,000
Building Size
—
Asset Type
Hotel
Closing
Dec 2, 2025
AI
The Hilton Daytona Beach Oceanfront Resort is a 733-room hotel located at 100 North Atlantic Avenue in Daytona Beach. The property has a significant market presence and was sold for $112,000,000. It is noted for its 733 keys with a price per key of $152,797. The hotel, which has been operational for 37 years, demonstrates strong operating metrics and requires a $26.8 million renovation by 2027.
Summary of transaction details:
- Property Type: Hotel
- Transaction Amount: $112,000,000
- Buyer: Columbia Sussex Corp.
- Seller: Barry Sternlicht - Starwood Capital Group
- Lender: Wells Fargo
- Loan Amount: $83.25 million
- Keys: 733
- Price per Key: $152,797
- Required Renovation: $26.8 million by 2027
Columbia Sussex Corp. acquired the property, securing financing through an interest-only loan from Wells Fargo, which will be incorporated into a CMBS transaction. The seller, Barry Sternlicht, is affiliated with Starwood Capital Group, having previously owned the hotel through an affiliate.
Players
Daytona Beach Hotel Market Snapshot
Boundary boundary · Hotel · Sale transactions
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Purchase Price
Annual NOI
Loan Amount
Interest Rate (%)
Loan Term (yrs)
Down Payment (%)
Cap Rate
0.14%
Cash-on-Cash
-0.04%
Monthly Payment
$14,164
Annual Debt Svc
$169,964
Annual Cash Flow
$-11,334
DSCR
0.93