facebook
TradedTraded
    Home
    Search
    Closings
    Listings
    On Market
    Off Market
    Add a listing
    Vaults
    shh
    Rankings
    News
    Data
    Socials
    More


Messages

Go Pro
+ Submit+ Submit a Deal
Home

/

Deals

/

Florida

/

Hotel

/

Sale

/

100 North Atlantic Avenue

Columbia Sussex Corp. Purchases Hilton Daytona Beach Oceanfront Resort From Barry Sternlicht For $112M
SOLDHotel

Columbia Sussex Corp. Purchases Hilton Daytona Beach Oceanfront Resort From Barry Sternlicht For $112M

100 North Atlantic Avenue

$112,000,000

Building Size

Asset Type

Hotel

Closing

Dec 2, 2025

AI

The Hilton Daytona Beach Oceanfront Resort is a 733-room hotel located at 100 North Atlantic Avenue in Daytona Beach. The property has a significant market presence and was sold for $112,000,000. It is noted for its 733 keys with a price per key of $152,797. The hotel, which has been operational for 37 years, demonstrates strong operating metrics and requires a $26.8 million renovation by 2027.

Summary of transaction details:

  • Property Type: Hotel
  • Transaction Amount: $112,000,000
  • Buyer: Columbia Sussex Corp.
  • Seller: Barry Sternlicht - Starwood Capital Group
  • Lender: Wells Fargo
  • Loan Amount: $83.25 million
  • Keys: 733
  • Price per Key: $152,797
  • Required Renovation: $26.8 million by 2027

Columbia Sussex Corp. acquired the property, securing financing through an interest-only loan from Wells Fargo, which will be incorporated into a CMBS transaction. The seller, Barry Sternlicht, is affiliated with Starwood Capital Group, having previously owned the hotel through an affiliate.

Players

Columbia Sussex Corp.
Columbia Sussex Corp.Buyer

Barry Sternlicht

Starwood Capital Group

Seller

$10B

vol

46 deals

Seller
Starwood Capital Group
Starwood Capital GroupSeller
Wells Fargo
Wells FargoLender

Daytona Beach Hotel Market Snapshot

Boundary boundary · Hotel · Sale transactions

Loading comparables…

Purchase Price

Annual NOI

Loan Amount

Interest Rate (%)

Loan Term (yrs)

Down Payment (%)

Cap Rate

0.14%

Cash-on-Cash

-0.04%

Monthly Payment

$14,164

Annual Debt Svc

$169,964

Annual Cash Flow

$-11,334

DSCR

0.93