Located at 1020 Palisades Beach Rd in Santa Monica, this iconic single-family home has been sold in a successful deal. The property, known as Villa del Sol, is a historically-rich Mediterranean escape and coastal oasis. Measuring 6,500 square feet, the home offers a luxurious living space to its occupants. The sale took place on November 16, 2021, with a sale price of $10,600,000. This translates to a price per square foot of $1,630.

Summary of transaction details

• Property Type: SFR
• Transaction Amount: $10,600,000
• Market: Santa Monica
• Buyer: Tom Buttgenbach
• Seller: Jeff Feinberg
• Brokers: Yohann Bensimon & Dan Malka - Ikon Advisors

Ikon Advisors, represented by Yohann Bensimon and Dan Malka, played a pivotal role in facilitating the sale of Villa del Sol. After the property had been on the market for a year without success, Ikon Advisors took the lead and implemented a comprehensive strategy. This included rebranding, hosting a private broker's event, luxury staging and landscaping, touch-up work, partnering with an influential art curator, and collaborating with social media platforms. The property also received press coverage from prestigious publications such as the Wall Street Journal and Mansion Global, further enhancing its reputation in the market.

Villa del Sol is now celebrated not only for its architectural and historical significance but also for its exceptional photo and video content. The property has become a beloved Mediterranean retreat, admired by all who have had the privilege of experiencing its exquisite charm.