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Jeff Appel's United El Segundo Leases 10,000 Square Feet To Siebert Financial In West Hollywood

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LEASED
David Gebbia
+ 1

California

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Mixed-use10,000 SF
Leased 03/02/2026
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Property Image
LEASED

Jeff Appel's United El Segundo Leases 10,000 Square Feet To Siebert Financial In West Hollywood

8497 West Sunset Boulevard

See Similar Deals
Mixed-use10,000 SF
Leased 03/02/2026
David Gebbia
+ 1
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Summary

CALIFORNIA
Asset Type:Mixed-use
Price Per Square Foot:$0
Total Square Footage:10,000 SF
Transaction Type:Lease

The property asset involved in this transaction is a mixed-use space located at 8497 West Sunset Boulevard in West Hollywood, accounting for 10,000 square feet. This property has been signed over to its first office tenant under a 10-year lease agreement involving a multimillion-dollar deal. The overall project, dubbed “The Now,” includes a total of 30,000 square feet and has reached full occupancy, with another tenant, Round One, leasing 19,000 square feet for a food hall concept amid a 19 percent office vacancy rate in the area.

Summary of transaction details:

  • Property Type: Mixed-use
  • Transaction Amount: Multimillion-dollar
  • Lease Term: 10-year
  • Address: 8497 West Sunset Boulevard
  • Market: West Hollywood
  • Landlord: Jeff Appel - United El Segundo
  • Tenant: David Gebbia & Richie Gebbia - Siebert Financial; Gebbia Media
  • Brokers: Arman Mahmoodi - BeachRock Group

This transaction marks a significant relocation for the tenant, Siebert Financial and its subsidiary, Gebbia Media, as they moved from Beverly Hills to this new office. The leasing process was managed by Arman Mahmoodi of BeachRock Group, representing the landlord in this deal, highlighting the collaborative efforts in securing full occupancy in the newly developed space.

Players

Arman Mahmoodi
3 deals$7.5M volume(310) 866-8323
BROKER

Arman Mahmoodi
 BeachRock Group
3 deals$7.5M volume(310) 866-8323
BROKER


 BeachRock Group
BROKERAGE

3 deals$13.9M volume
LANDLORD

David Gebbia
Siebert Financial Corp
2 deals$6.8M volume
TENANT

1 deal
TENANT

Details

LEASED
IMAGE: David Gebbia, Richie Gebbia & Arman Mahmoodi DATE: 03/02/2026 ADDRESS: 8497 West Sunset Boulevard MARKET: West Hollywood ASSET TYPE: Mixed-use ~ SF: 10,000 LANDLORD: Jeff Appel - United El Segundo TENANT: David Gebbia & Richie Gebbia - Siebert Financial; Gebbia Media BROKERS: Arman Mahmoodi (@ArmanMahmoodi) - BeachRock Group LEASE TERM: 10-year NOTE: Jeff Appel’s United El Segundo signed its first office tenant at 8497 West Sunset Boulevard in West Hollywood, with Siebert Financial and subsidiary Gebbia Media leasing a 10,000-square-foot penthouse under a 10-year, multimillion-dollar relocation from Beverly Hills, brokered by Arman Mahmoodi of BeachRock Group. The 30,000-square-foot project, dubbed “The Now,” is now fully occupied after Round One leased 19,000 square feet for a food hall concept, amid a 19 percent West Hollywood office vacancy rate.

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Deal Type
Effective Rent (Annual)

$573,193.97

Total Lease Value

$5,731,939.66

Net Landlord Cash Flow$573,193.97