Reuben Brothers Acquire 190-Key Edition Hotel In West Hollywood From Witkoff For $211M
9040 West Sunset Boulevard
Building Size
—
Asset Type
Hotel
Closing
Jun 30, 2026
AI
The asset involved in this transaction is a 190-key hotel located at 9040 West Sunset Boulevard, positioned in the West Hollywood market, California. The property was acquired through a deed in lieu of foreclosure following a default on approximately $211 million in debt by an entity connected to Witkoff Group.
Summary of transaction details:
- Property Type: Hotel
- Transaction Amount: Not specified
- Address: 9040 West Sunset Boulevard
- Market: West Hollywood, CA
- Keys: 190
- Buyer: Simon Reuben & David Reuben - Reuben Brothers
- Seller: Steve Witkoff & Alex Witkoff - Witkoff
The Reuben brothers became the property's lenders by acquiring the debt, ultimately completing the takeover of the hotel, which was originally co-developed by Witkoff Group and New Valley.
Players
Alpine Hotel Market Snapshot
Boundary boundary · Hotel · Sale transactions
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Purchase Price
Annual NOI
Loan Amount
Interest Rate (%)
Loan Term (yrs)
Down Payment (%)
Cap Rate
5.80%
Cash-on-Cash
-1.66%
Monthly Payment
$14,164
Annual Debt Svc
$169,964
Annual Cash Flow
$-11,334
DSCR
0.93