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9040 West Sunset Boulevard

Reuben Brothers Acquire 190-Key Edition Hotel In West Hollywood From Witkoff For $211M
SOLDHotel

Reuben Brothers Acquire 190-Key Edition Hotel In West Hollywood From Witkoff For $211M

9040 West Sunset Boulevard

Building Size

Asset Type

Hotel

Closing

Jun 30, 2026

AI

The asset involved in this transaction is a 190-key hotel located at 9040 West Sunset Boulevard, positioned in the West Hollywood market, California. The property was acquired through a deed in lieu of foreclosure following a default on approximately $211 million in debt by an entity connected to Witkoff Group.

Summary of transaction details:

  • Property Type: Hotel
  • Transaction Amount: Not specified
  • Address: 9040 West Sunset Boulevard
  • Market: West Hollywood, CA
  • Keys: 190
  • Buyer: Simon Reuben & David Reuben - Reuben Brothers
  • Seller: Steve Witkoff & Alex Witkoff - Witkoff

The Reuben brothers became the property's lenders by acquiring the debt, ultimately completing the takeover of the hotel, which was originally co-developed by Witkoff Group and New Valley.

Players

David Reuben

Reuben Brothers

Buyer

$182M

vol

3 deals

Buyer

Alex Witkoff

Witkoff

Seller

$600.5M

vol

13 deals

Seller

Alpine Hotel Market Snapshot

Boundary boundary · Hotel · Sale transactions

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Purchase Price

Annual NOI

Loan Amount

Interest Rate (%)

Loan Term (yrs)

Down Payment (%)

Cap Rate

5.80%

Cash-on-Cash

-1.66%

Monthly Payment

$14,164

Annual Debt Svc

$169,964

Annual Cash Flow

$-11,334

DSCR

0.93