AWH Partners Acquires 122-Key Hotel Trio Healdsburg For $38 Million In Healdsburg

The transaction involved the acquisition of the Hotel Trio Healdsburg, which is a Marriott-branded all-suite hotel located at 110 Dry Creek Road in Healdsburg. The hotel features a total of 122 keys and was sold for a price of $38 million. The property operates in the northern Sonoma County market, with each key priced at approximately $311,475.

Summary of transaction details:

• Property Type: Hotel
• Transaction Amount: $38,000,000
• Buyer: Chad Cooley, Russell Flicker & Jon Rosenfeld - AWH Partners
• Keys: 122
• PPK: $311,475
• Market: Healdsburg

AWH Partners, represented in the deal by Chad Cooley, Russell Flicker, and Jon Rosenfeld, has marked this acquisition as the first purchase for its Strategic Income Fund, which was launched in late 2025. The property is operated by AWH’s subsidiary, Spire Hospitality, and is projected to offer high upside growth potential in a constrained leisure market, with anticipated annual dividends above 8% and a net levered IRR of 17.4%.