Witkoff & Monroe Complete Foundation Pour at Shore Club Private Collection on Miami Beach

Key Points

• Foundation milestone completed for 20-story Shore Club condo tower after 15-hour concrete pour

• Project already 85% sold, reflecting high demand for Miami Beach luxury

• Full buildout includes 49 units across tower, historic Cromwell House, and oceanfront Beach House

A Major Step Forward for Miami Beach Luxury

Witkoff and Monroe Capital have hit a key construction milestone at the Shore Club Private Collection, pouring the concrete foundation for their signature oceanfront tower. With more than 85% of the 49 residences already sold, the project's momentum signals strong appetite for high-end real estate in Miami Beach.

Inside the Shore Club Redevelopment

A landmark reborn:

• Location: 3 acres of oceanfront Miami Beach property

• Developers: Witkoff Group (NY/Miami-based) and Monroe Capital (Chicago)

• Architecture: Designed by Robert A.M. Stern Architects

• Landscaping: Curated by Nathan Browning of Island Planning Corporation

Project components:

• The Tower: 20-story high-rise with panoramic Atlantic and Biscayne views

• Cromwell House: 1939 Art Deco gem reimagined into 6 luxury units

• Beach House: Ultra-private single-family oceanfront home

• Delivery: Targeted for 2027

Amenities Designed for Ultra-Prime Living

In partnership with Auberge Resorts Collection, Shore Club’s offerings align with five-star resort expectations:

Private amenities:

• Residential-only pool

• 75-foot lap pool

• Leisure pool

• Private porte-cochère

• Residents’ lounge, fitness center, and library

Concierge-level service:

• Housekeeping, spa, and beach club access

• In-residence dining, sommelier, signature restaurants, cabana service

This mix of resort-style luxury and residential privacy is central to the project’s high absorption rate.

Investor Takeaway

Witkoff and Monroe’s Shore Club bet underscores a growing trend: ultra-luxury redevelopments of historic beachfront sites with brand-name hospitality partnerships are seeing strong demand, particularly from global buyers.

With only 15% of inventory left and a foundation firmly in place, Shore Club is poised to become one of Miami Beach’s flagship high-end addresses.