Waldorf Astoria Tower Coming to Downtown Sarasota, FL

Key Points

• Jebcore and WMG Development, in partnership with Hilton, are launching an 18-story residential Waldorf Astoria-branded tower in downtown Sarasota, FL.

• The project will deliver 86 luxury residences and around 42,000 sq ft of Class A commercial space.

• Residents will enjoy more than 50,000 sq ft of amenities, including a resort-style outdoor deck plus Peacock Alley, spa, movie lounge, and more.

Jebcore Companies and WMG Development have teamed up with Hilton to bring Waldorf Astoria Residences Sarasota, an 18-story luxury tower, to 1390 Main Street (Five Points Roundabout) in downtown Sarasota.

The project will replace an older structure known as the Zenith Building (along with its parking garage) and adjacent commercial buildings.

Why It Matters

• Luxury Brand Expansion: This is Waldorf Astoria’s designer-residential entry into Sarasota’s downtown, bringing global prestige to the city.

• Urban Activation: The commercial component could attract high-end retail or office users, injecting new energy into the Five Points area.

• Lifestyle Appeal: The amenity package is deeply service-oriented (house car, yacht, spa), aligning with ultra-luxury buyer demand in waterfront / coastal Florida.

• Long-Term Commitment: WMG acquired the site in 2023, signaling confidence in Sarasota’s downtown real estate upside.

What’s Next & Timing

• Construction Start: Expected in late 2026

• Sales Lead: Michael Saunders & Company will handle sales.

• Future Impact: This could raise the bar for other developments in Sarasota, attracting both local and out-of-market luxury buyers. Models, pricing, and pre-sales details are likely coming soon.

The Waldorf Astoria Residences in Sarasota represents a major upscale bet — high-design, full service luxury, and prime downtown-bayfront location. For investors and high-net-worth buyers, it’s a standout signal that Sarasota’s real estate market continues to mature in sophistication and prestige.