The Brodsky Organization Expands its Partnership with Tulu

(New York, NY) – The Brodsky Organization has announced the expansion of its partnership with TULU, a smart tech platform that provides building tenants with on-demand access to hundreds of brand-name appliances, grocery staples, micro-mobility solutions and entertainment devices.

Co-founded by entrepreneurs Yishai Lehavi and Yael Shemer, TULU provides on-demand rentals of high-quality home products, household items and select perishables to reduce the cost of living and waste in big cities. Using nothing more than a wall in a building lobby, tenant lounge, laundry room, or bike room, TULU’s units provide 24/7 access to a variety of brand-name products, including vacuums, VR headsets, e-scooters, bikes, and necessary household supplies. Units reflect each building’s needs and core tenant base, where users rent or purchase products through the TULU app. 

TULU and Brodsky’s partnership launched in 2020, offering the lifestyle-enhancing amenity to residents at Brooklyn Crossing and Enclave at the Cathedral. Since then, over 50% of residents actively participate in the program. This season, additional buildings will join the TULU network, offering more residents access to this incomparable modern amenity.

“The use of TULU in existing buildings has been steadily growing since we launched our partnership three years ago,” said Alexander Brodsky, Principal at The Brodsky Organization. “As the needs of our residents evolve, we are happy to partner with a company like TULU, which offers a convenient service for our tenants while underscoring the value of community.”

Since launching in 2019, TULU has served over 70,000 people across 26 cities in the United States, the United Kingdom, the Netherlands, Germany, Spain and Israel. Its draw to Gen-Z and millennial consumers allows easy access and an elevated living experience amongst residents. 

"We are thrilled to announce our expansion with Brodsky, an illustrious and forward-thinking leader in the world of property management. Brodsky's unwavering commitment to setting a new standard for amenities perfectly aligns with our vision at TULU. By offering our cutting-edge service to its residents, Brodsky is not just redefining city living; they are crafting an unparalleled experience that seamlessly blends responsible consumerism with unmatched convenience”, says Yael Shemer, the co-founder and chief customer officer of TULU. 

For more information about The Brodsky Organization, visit Brodsky.com.

For more details on TULU, visit https://tulu.io.