Seraya Secures $1.8 Million Seed to Accelerate Turnkey Hospitality Apartments Across Dubai

Company Snapshot
Seraya is redefining Dubai’s short-stay rental landscape with a turnkey model that merges hospitality standards and residential comfort. The Dubai-based startup delivers design-led, fully serviced apartments ready for occupancy in less than ten days. By controlling the entire process—from renovation and furnishing to ongoing operations—Seraya ensures hotel-quality consistency across its growing portfolio while maintaining the warmth and character of a private home. Its vertically integrated model is designed to help property owners and investors rapidly convert vacant or underutilized units into high-performing hospitality assets.

Seraya Secures $1.8 Million Seed to Accelerate Turnkey Hospitality Apartments Across Dubai

Subtitle
KSA-based family office and German investor DLL back Seraya’s expansion of design-led serviced apartments in Dubai.

Intro
On September 12, 2025, Dubai-based Seraya announced a $1.8 million Seed round combining equity and debt financing from a KSA-based family office and German investor DLL. Founded in 2024 by Pepijn Haima and Ibrahim Shami, Seraya is transforming Dubai’s fragmented short-stay market through turnkey hospitality apartments delivered fully furnished and operational in under ten days.

This latest raise brings total funding to $2.15 million. The company manages every aspect of the process in-house, including renovation, interior design, and operations. All furniture is designed and produced locally in the UAE, supporting rapid deployment and brand consistency while ensuring premium quality. Seraya’s model bridges the gap between hotels and residential rentals, offering flexible living spaces tailored for modern travelers and investors seeking efficient short-term rental conversions.

What the Company Does
Seraya offers a vertically integrated hospitality platform that delivers furnished, ready-to-rent apartments within days. Its services include:

• End-to-end management of renovation, furnishing, and setup

• Custom furniture design and local manufacturing in the UAE

• Hotel-standard amenities combined with residential comfort

• Rapid deployment process with centralized quality control

This approach gives landlords and investors a single partner for transforming empty properties into fully managed, income-generating short-stay apartments.

Who It’s Best For
Seraya’s solutions are ideal for:

• Institutional landlords with underutilized urban assets

• Real estate owners seeking short-term rental yield

• Property investors pursuing branded hospitality-style residences

Use Cases

• Short-term furnished rental conversions

• Hospitality repositioning of existing apartments

• Branded residence and serviced unit projects

Deployment / Fit

• Operates primarily in Dubai

• In-house build, furnish, and operate model

• Ideal for centrally located properties in urban districts

Adoption
Seraya maintains an active portfolio across Downtown Dubai, Business Bay, and Dubai Marina, demonstrating consistent growth and operational efficiency.

Similar Companies

• Blueground – Global provider of turnkey furnished rentals targeting business travelers.

• Sonder – Hospitality operator offering hotel-style apartments with full-service infrastructure.

• GuestReady – Focuses on property management and short-stay optimization.

• The Plum Guide – Curated short-stay platform emphasizing design and guest experience.

How to Get in Touch
Website: Not yet publicly available
Headquarters: Dubai, United Arab Emirates
Contact: Not disclosed
Recommendation: Add a contact form, media kit, or investor information page as public materials become available.

Team / Founders

• Pepijn Haima, Co-founder

• Ibrahim Shami, Co-founder