Novak Djokovic Brings Aman’s New Wellness Brand to a 1,049-Foot Brickell Tower

• Aman Group unveils ATMA, its third hotel brand after Aman and Janu.
• ATMA Miami is a hotel, branded residences and private club on Brickell Bay Drive.
• OKO Group and Oak Row Equities are developing the 1,049-foot supertall, due in 2031.
• The site traded for $520 million in Miami's largest-ever land deal.

Aman Group Bets Its Third Brand on Performance Living

Aman Group is launching a new ultra-luxury brand built around tennis courts, recovery labs and a 1,049-foot tower on Biscayne Bay. ATMA, Sanskrit for "the true self," debuts in Miami with a hotel, branded residences and an invitation-only members club, and Novak Djokovic is signing on as its global partner.

The tennis champion leads the brand's longevity, nutrition, racquet and wellness programming, extending a multi-year relationship with Aman Group. The brand will run in both urban and remote locations, and Miami is the first.

Chairman and CEO Vlad Doronin frames the brand as the next step for the group:

"ATMA builds on that legacy to create a new awakening in hospitality, one that brings together wellness, performance, longevity alongside innovative design and experiential events."

 

A Supertall on Brickell's Last Big Waterfront Site

ATMA Miami rises on the 4.25-acre bayfront assemblage at 1001 and 1111 Brickell Bay Drive, with 485 feet of frontage directly on the Baywalk and a marina next door. OKO Group, Doronin's development firm, and Oak Row Equities, led by managing partners Erik Rutter and David Weitz, are the developers.

The partners closed on the land in December 2025 for $520 million, the largest land deal in South Florida history. That works out to roughly $122 million an acre, or about $2,810 per square foot of land. Seller Aimco had marketed the assemblage for as much as $650 million.

Tyko Capital, led by Adi Chugh, provided a $464.5 million acquisition and predevelopment loan, roughly 89% of the purchase price. Walker & Dunlop arranged the debt and calls it the single largest land acquisition loan in Miami history.

The site currently holds a 32-story office tower and the 31-story Yacht Club rental building, both slated for demolition. Zoning allows more than 3 million square feet across multiple towers, and ATMA Miami is the first phase.

 

 

 

 

 

 

SHoP Designs the Tower; a 120,000 SF Club Sits Inside

SHoP Architects is designing the sculptural tower, which rises from a landscaped podium with curved balconies and floor-to-ceiling glass. Studio Paolo Ferrari handles interiors, with lighting and ambiance tuned to residents' and guests' circadian rhythms.

The anchor is a 120,000-square-foot spa and wellness center, designed with Djokovic and set to be one of the largest in Miami. It includes:

• A racquet club with indoor tennis, padel and other courts overlooking Biscayne Bay
• A fitness center with high-intensity group and private training studios
• Mobility and conditioning labs, a medical wellness center and recovery spaces

Djokovic describes the facility as an extension of how he trains:

"Throughout my career, I have learned that true performance is built on balance, where training, recovery, nutrition and mental wellbeing work together to support longevity and sustained excellence."

Food and nightlife round out the program, with nutrition-focused restaurants, bars with live music and event space.

 

 

 

 

Residences Run From One Bedroom to Six-Bedroom Penthouses

The ATMA Residences range from one to five-plus bedrooms, with six-bedroom penthouses at the top of the tower and east-to-west views. Owners get their own pool, fitness center with yoga and training studios, thermal spa, lounge and co-working space, on top of full hotel amenities.

Owners also get priority nomination to the invitation-only ATMA Club, the racquet-focused members club that comes with preferred access to the marina, spa and restaurants. Pricing and unit counts have not been released.

Doronin's Growing Miami Footprint

The project puts Doronin on both sides of the table: his hospitality group supplies the brand, and his development firm builds the tower. OKO's Miami pipeline already includes Aman Miami Beach, 830 Brickell, Una Residences and Missoni Baia.

Aman Group runs 36 hotels, resorts and branded residences across 21 destinations. It launched Janu in 2020 and opened Janu Tokyo in March 2024. ATMA is its most active concept yet, with sport facilities at the center instead of the spa alone.

What's Next

ATMA Miami is scheduled for completion in 2031, with demolition of the existing towers ahead of construction. Residence inquiries are open now, and the next milestone to watch is the sales launch, where pricing will show what buyers pay for a Djokovic-designed address in Brickell.