Major Food Group Backs Gourmet Market From Michelin-Starred Los Félix Team

• Major Food Group, the hospitality company behind Carbone and Sadelle’s, is investing in Wilder, a new neighborhood grocery market at 3250 NE First Avenue, Miami, Florida.
• Founded by Miami entrepreneur Danielle Axman, Wilder will occupy nearly 8,000 square feet and offer approximately 4,000 grocery products.
• The market’s prepared-food program will be developed by Grassfed Culture Hospitality, the team behind Michelin-starred Los Félix and Krüs Kitchen.
• Wilder is targeting a fall 2026 opening, with Major Food Group supporting its long-term growth and potential expansion.

What Danielle Axman Is Building in Midtown Miami

Wilder aims to combine premium grocery shopping, chef-driven prepared foods and restaurant-style hospitality in one neighborhood destination. The market will offer fresh produce, pantry staples, grass-fed beef, pasture-raised poultry and responsibly sourced seafood, alongside a café, patio and outdoor pickup window. Founder Danielle Axman developed the concept around ingredient quality and convenience, seeking to make carefully sourced food easier to buy without visiting multiple stores.

“When I became a mother, everything about how I fed my family changed. Suddenly I was reading every label, researching where our food came from, and driving out to meet the farmers myself,” Axman said.

She added, “I wished there was one place I could shop without having to do all that homework every week.”

The market’s sourcing framework, called the Wilder Standard, is designed to guide product selection, ingredient quality and responsible production.

 

 

What Major Food Group Brings to the Grocery Business

Major Food Group’s investment marks its first investment in a grocery retailer and its first investment in a business outside its own operations. The company will act as a founding investor and strategic adviser, bringing hospitality expertise and operational guidance to the concept.

Mario Carbone, co-founder of Major Food Group, explained the appeal of the partnership: “We've spent our careers building places people return to, and the neighborhood market is one of the oldest, most enduring versions of that idea.”

He added, “We don't put our name behind things lightly, but we believe in this team and in what they're building with Wilder.”

The partnership could help Wilder differentiate itself from conventional grocery stores by emphasizing customer experience, prepared foods and a curated assortment. Major Food Group will also advise on a roadmap for potential expansion beyond the first location.

What Shoppers Can Expect at Wilder

Grassfed Culture Hospitality will develop the culinary program, drawing on the experience of its teams behind Los Félix and Krüs Kitchen. Planned offerings include made-to-order sandwiches, seasonal salads, prepared meals, fresh breads, coffee, juices and smoothies. The beverage selection will include natural, organic and biodynamic wines, craft beer and nonalcoholic options. Miami-based Love Lake Studio is designing the space with inspiration from old-world markets and the English countryside, incorporating vintage furnishings, natural light and indoor-outdoor elements. For Midtown Miami, the concept adds another food-focused retail destination aimed at residents seeking convenient, quality-driven shopping and dining.

What Wilder Means for Miami Retail Investors

Wilder represents a growing overlap between hospitality and specialty retail, with restaurant operators applying their sourcing, branding and customer-service expertise to everyday shopping. For retail landlords, the concept illustrates how distinctive food offerings and experiential design can help position neighborhood spaces beyond traditional merchandise-driven retail. Its long-term performance will depend on repeat visits, operating costs and the ability to convert customer interest into sustainable sales. With its first location planned for fall 2026, Wilder will test whether Major Food Group’s hospitality playbook can translate into a scalable grocery business.