Industry Expert Launches Priority Capital Advisory, a Boutique Debt and Equity Capital Advisor

LOS ANGELES, CA – May 27, 2024 – Priority Capital Advisory (PCA), a premier boutique debt and equity capital advisor for middle market and institutional commercial real estate developers, owners, and investors has launched today. Based in Century City in Los Angeles, the firm specializes in arranging highly structured and innovative finance solutions for all commercial property sectors. PCA is led by its President, Zachary Streit, who will oversee a team of five and plans to grow rapidly. 

“Priority Capital Advisory was formed with a clear mission statement – making our clients our highest priority and ensuring we provide them with consistent, exceptional debt and equity capital advisory services,” said Streit. “In today’s higher interest rate market, boutique, white-glove service coupled with a proven ability to finance some of the most complex transactions is critical to building effective capital markets momentum and, ultimately, execution for our clients. Priority Capital Advisory is ideally positioned to deliver both. Priority Capital Advisory will be a long-term partner to our clients to help drive returns and make better debt and equity decisions.” 

Streit is a twenty-year industry veteran and has executed on over $5 billion in equity and debt financings over the course of his career. Prior to founding PCA, Streit’s work experience includes approximately 10 years of advisory side and 10 years of principal side experience, including: Co-Founder and Managing Parter, WAY Capital;Senior Vice President, George Smith Partners;and experience at Anchor Loans LP, and Colony American Finance, a Colony Capital subsidiary. 

PCA will focus on financing transactions with a total capitalization ranging between $30 million and $200 million, acting as its clients’ outsourced finance team throughout the entire advisory life cycle. The deals will incorporate structures across the capital stack for pre-development, development, value-add and stabilized projects across all asset classes. PCA’s current pipeline exceeds $1 billion, including $150 million in application with capital providers. 

Priority Capital Advisory team members include Senior Director Aiden Moran, Analyst Hunter Penrose, Graphic Designer Matthew Sawina, and Executive Assistant Julius Frago. PCA has ambitious plans to grow PCA’s staff significantly in the coming months. 

About Priority Capital Advisory 
Priority Capital Advisory is a premier boutique debt and equity capital advisor for middle market and institutional commercial real estate sponsors and investors. PCA arranges highly structured and innovative finance solutions up and down the capital stack, with a focus on transactions with a total capitalization of $30 million to $200 million. PCA leverages debt and equity solutions for all property types including capital from debt funds, life insurance companies, commercial and investment banks, agency financing, CMBS, mortgage REITs, and pension funds. To learn more about PCA visit www.prioritycapitaladvisory.com.