CrownPoint Breaks Ground on 854-Unit Self-Storage Project in New Jersey

• CrownPoint Group starts construction on 854-unit storage facility
• Project totals 105K SF in South River, New Jersey
• ExtraSpace Storage signed on as operator

What this development means for storage supply

CrownPoint Group has officially broken ground on a new self-storage development at 696 Old Bridge Turnpike in South River. The three-story project will deliver 105,487 square feet of climate-controlled space across 854 units, adding new inventory to a sector that continues to see steady demand.

What the location means for lease-up

The site is surrounded by more than 1,000 apartment units and serves a population of over 100,000 residents. This type of density is ideal for self-storage. Nearby renters and homeowners create a consistent need for storage, supporting strong occupancy and stable income.

What the build and design mean for performance

The facility will feature climate-controlled units with an average size of 90 square feet, along with some exterior access units. This setup is designed for maximum efficiency and flexibility, allowing operators to capture a wide range of tenant needs while optimizing revenue per square foot.

What the partnerships mean for execution

JLL arranged construction financing, while ExtraSpace Storage will operate the property. Bringing in a national operator reduces risk and supports faster lease-up and long-term stability, which is critical for this asset class.

What this signals for development trends

Self-storage continues to attract developers due to its low operating costs and consistent demand, especially in dense suburban markets. For investors, projects like this highlight a clear trend: storage development near residential clusters remains a reliable and defensive strategy.