Crosscourt Brings Premium Basketball Club Concept to Miami

• Crosscourt raised $2 million, bringing total funding to $4 million, to support its expansion beyond Los Angeles.
• The basketball fitness club plans to open its Miami flagship in spring 2027.
• The concept combines pickup games, performance training, strength programming and proprietary technology.
• Crosscourt's Los Angeles location generates more than 1,000 member visits and 150 organized sessions each month.

• Investors include NBA All-Star Scottie Barnes, Barry's Executive Chairman Joey Gonzalez and leaders from PrizePicks and other consumer brands.

What Crosscourt Is Bringing To Miami

Basketball is getting the boutique fitness treatment in Miami. Crosscourt, a tech-enabled basketball fitness club founded by Charles Seltzer, is expanding from Los Angeles into Miami with a new flagship location planned for spring 2027. The company recently raised $2 million, bringing its total funding to $4 million. The Miami club will combine basketball courts with fitness, recovery, social and hospitality-oriented spaces, positioning the concept somewhere between a traditional gym and a members' social club.

What The Crosscourt Model Offers Members

Crosscourt is built around a simple problem: organizing a good pickup basketball game can be difficult. Its proprietary technology allows members to schedule games, match with other players and participate in organized sessions, while the physical clubs provide the courts and training facilities. The company also offers skill development, strength training, leagues and performance programming.

“Basketball deserves the same level of investment, innovation, and modern consumer experience that’s transformed the rest of the fitness industry,” said Charles Seltzer, founder and CEO of Crosscourt.

The company plans to launch a member app later this year featuring live statistics, highlight reels and gamified player profiles.

What The Miami Location Adds

The Miami flagship is expected to offer a broader wellness experience than Crosscourt's existing Los Angeles location. The new facility is planned for Miami's Little River neighborhood and is expected to include basketball courts, fitness equipment, cold plunges, saunas and food and beverage amenities.

Seltzer described the Miami concept as a more complete fitness destination, saying, “You can just go to Crosscourt and lift, play basketball and do all the other things you’d normally do.”

That combination gives the club an opportunity to capture members beyond basketball players who simply want court access.

What The Funding Means For Expansion

The new $2 million funding round will support the Miami opening, continued investment in the Los Angeles club, technology development, operations and Crosscourt's youth programming. The investor group includes Scottie Barnes, the Toronto Raptors NBA All-Star, along with Joey Gonzalez, executive chairman of Barry's, PrizePicks founder Adam Wexler and other strategic investors. Crosscourt says its Los Angeles location already generates more than 1,000 visits per month and hosts more than 150 organized sessions monthly. For commercial real estate investors and landlords, the concept reflects the growing demand for sports, fitness and experience-driven uses that can create recurring foot traffic and community engagement. Crosscourt is betting that basketball can build the same type of premium membership ecosystem that has emerged around boutique fitness, pickleball and other social sports. Miami will be the company's first major test outside Los Angeles as it looks toward a broader national expansion.