Oct 30, 2026
Brodsky Organization and Sorgente Group Welcome First Residents to $700M Flatiron Building Condo Conversion
The Brodsky Organization and The Sorgente Group have completed the conversion of the historic Flatiron Building at 175 Fifth Avenue into 36 luxury residences, with prices starting at $14.85 million.
Image courtesy: THE FLATIRON BUILDING
Traded Editorial
- The Brodsky Organization and The Sorgente Group have begun closings at the historic Flatiron Building, introducing residential occupancy to the landmark for the first time in its 124-year history.
- The conversion created 36 private residences at 175 Fifth Avenue, transforming the 1902 office building into a luxury condominium property.
- Remaining three- and four-bedroom homes start at $14.85 million, while a newly available full-floor residence on the 20th floor is asking $53.5 million.
- The restoration included replacing more than 1,000 windows, restoring the limestone and terra-cotta façade, and adding a 60-foot lap pool, fitness center, sauna and cold plunge.
What Brodsky and Sorgente Have Delivered at the Flatiron Building
The iconic Flatiron Building has officially entered its residential era. The Brodsky Organization and The Sorgente Group have commenced closings and welcomed the first residents to the landmark at 175 Fifth Avenue, completing a major milestone in its transformation from commercial offices into luxury condominiums. Designed by architect Daniel Burnham and completed in 1902 as the Fuller Building, the triangular structure spent more than a century as a commercial property. Its former occupants included Macmillan Publishers and The Fuller Company. The conversion delivers 36 private residences, with layouts shaped by the building's distinctive geometry. Closings will continue over the coming months as remaining buyers take possession.
What the Landmark Restoration Required
The redevelopment involved an extensive preservation effort coordinated with the New York City Landmarks Preservation Commission. Executive architect SLCE Architects worked alongside historic preservation specialist Beyer Blinder Belle Architects & Planners to adapt the landmark for residential use. The exterior restoration included the limestone, brick and terra-cotta Beaux-Arts façade, replacement of more than 1,000 windows and restoration or replication of thousands of terra-cotta elements. Inside, Studio Sofield designed residences that combine contemporary finishes with historic details uncovered during construction, including original ironwork, railings and marble mosaics. AECOM Tishman served as construction manager, overseeing the complicated conversion. The residences feature private elevator-entry vestibules, marble mosaic flooring, metal kitchen cabinetry, Gaggenau appliances and Ketra lighting systems by Lutron. North-facing homes overlook Madison Square Park, Fifth Avenue and Broadway.
What Buyers Get for $14.85 Million and Up
The Flatiron's remaining inventory is positioned firmly at the upper end of Manhattan's condominium market. Three- and four-bedroom residences currently start at $14.85 million, while the newly available full-floor 20th-floor home carries a $53.5 million asking price. The building's amenity package includes a double-height attended lobby with a custom chandelier designed by Studio Sofield, a 60-foot lap pool, fitness center, sauna, cold plunge, sports and golf simulator, and resident lounges overlooking Madison Square Park. Private storage and wine cellars are also available for purchase. Corcoran Sunshine Marketing Group is handling exclusive sales and marketing. Senior Managing Director James Lansill said buyers are responding to the opportunity to live inside a landmark while receiving the services and amenities associated with high-end new development. Earlier 2026 market reporting showed strong contract activity. CityRealty reported three Flatiron Building contracts totaling $65.1 million during summer 2026, underscoring demand for the limited inventory.
What Comes Next for the Flatiron District Property
The conversion also brings a new commercial component to the building. Bar Pisellino Flatiron Building, from restaurateurs Rita Sodi and Jody Williams, is scheduled to open in 2027. The restaurant will introduce a public-facing dining destination at the base of the landmark. For owners and investors, the project demonstrates how obsolete or underutilized office buildings can be repositioned into high-value residential assets, particularly when architecture, location and historic significance create a differentiated product. The Flatiron's unusual floor plates and landmark restrictions made the conversion complex, but its first closings show that the residential strategy has reached the occupancy stage. The next milestone will be the completion of the remaining amenities and the opening of Bar Pisellino, adding a new residential and hospitality chapter to one of Manhattan's most recognizable properties.
