Rafael Romero is responsible for business development, landlord, and tenant representation throughout Florida. He brings over a decade of experience to JLL’s dynamic retail team. Rafael is one of South Florida’s leading placemakers and specializes in creating and executing lease-ups for mixeduse and lifestyle projects. Having worked with some of the most high-profile properties and tenants in South Florida, Rafael has helped shape and implement the vision of several projects by procuring and negotiating lease transactions with multiple award winning chef-driven restaurant concepts, fitness operators, and complementary service providers.
Experience
Prior to joining JLL, Rafael was a Senior Vice President of CREC, one of South Florida’s premier boutique commercial real estate brokerages. At CREC, his signature projects included the transformation and revitalization of Downtown Dadeland in East Kendall, which resulted in a $39 million gain on sale in just 4 years, and the reinvention of The Gallery of Beach Place on Fort Lauderdale Beach, where he was able to push occupancy from 60% to 95% in eighteen months. Other notable projects included Plantation Walk, Miller Square... Read More