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Canva Acquires Affinity Creative Software Suite For Expansion In Creative Software Market

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Summary

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SOUTH DAKOTA

Canva acquired the Affinity creative software suite, solidifying its position as a competitor to Adobe in the creative software market.

Summary of transaction details:

  • Property Type: N/A
  • Transaction Amount: $XXX,XXX,XXX
  • Buyer: Canva
  • Seller: Affinity

With the acquisition, Canva aims to appeal to creative professionals by integrating Affinity's popular one-time purchase model applications into its platform, offering an alternative to Adobe's subscription-based ecosystem.

Details

Deal Summary
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SOLD
IMAGE: Melanie Perkins & Ashley Hewson DATE: 03/26/2024 BUYER: Canva SELLER: Affinity SALE PRICE: $XXX,XXX,XXX NOTE: Canva, the web-based design platform, has acquired the Affinity creative software suite, bolstering its position as a competitor to Adobe. While financial details remain undisclosed, this move signals Canva's ambition to appeal to creative professionals. With Affinity's popular applications known for their one-time purchase model, Canva aims to provide an alternative to Adobe's subscription-based ecosystem. While remaining separate from Canva's platform, Affinity's integration offers opportunities for growth and competition in the creative software market. Canva HQ: Affinity HQ:

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