Canva Acquires Affinity Creative Software Suite For Expansion In Creative Software Market
Sold 37 days ago
Summary
Canva acquired the Affinity creative software suite, solidifying its position as a competitor to Adobe in the creative software market.
Summary of transaction details:
- Property Type: N/A
- Transaction Amount: $XXX,XXX,XXX
- Buyer: Canva
- Seller: Affinity
With the acquisition, Canva aims to appeal to creative professionals by integrating Affinity's popular one-time purchase model applications into its platform, offering an alternative to Adobe's subscription-based ecosystem.
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