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January 22, 2024 - Deals
Mezcla Secures $4 Million In Series A Funding Led By Dream Ventures And Santatera Capital
RAISE
IMAGE: Seth Curry, Jake Kassan, Griffin Spolansky, Federico Muyshondt, Daniel Weinand, Alejandro Gonzalez, Steve Platt, Richard Blankenship & Nicholas Bertram
DATE: 12/30/2023
COMPANY: Mezcla
INVESTORS: Steve Platt, Seth Curry, Santatera Capital, Ryan Conrad, Nicholas Bertram, Maya French, Jake Kassan, Federico Muyshondt, Dylan Barbour & Dream Ventures & Daniel Weinand
ROUND: Series A
AMOUNT: $4,000,000
NOTE: Snacking innovator Mezcla, renowned for its quinoa-infused puff-crispy bars delivering a unique blend of texture and flavor, has successfully raised $4 million in a series A funding round led by Dream Ventures and Santatera Capital. Griffin Spolansky, founder of Mezcla, emphasized the brand's disruptive potential in the $5 billion snacking category, citing the unique combination of health benefits and exceptional taste. The round, bringing Mezcla's total funding to $7.5 million, attracted notable investors, including Dream Ventures CEO Richard Blankenship and Santatera Capital's Managing Partner Alejandro Gonzalez, underscoring the company's potential for growth and innovation in the competitive snacking market.
HQ: #NewYork
#VentureCapital #Mezcla #StevePlatt #SethCurry #SantateraCapital #RyanConrad #NicholasBertram #MayaFrench #JakeKassan #FedericoMuyshondt #DylanBarbour #DreamVentures #DanielWeinand #AlejandroGonzalez #GriffinSpolansky #TradedVC
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Barilla Acquires GOODLES For $88 Million Supported By Celebrity And Institutional InvestorsBarilla is acquiring GOODLES, the fast-growing better-for-you mac & cheese brand founded by Jen Zeszut and Paul Earle in 2020. Financial terms were not disclosed. GOODLES was last valued at $88M following its 2023 funding round.
Built remotely during the pandemic after pitching 100+ investors and testing more than 1,000 product iterations, GOODLES launched in late 2021 with four flavors and sold through its initial inventory in just two weeks.
The brand has since expanded across Target, Whole Foods, Walmart, Costco and other major retailers, growing from 0.8% to 7.8% of U.S. shelf-stable mac & cheese spending in three years and reaching profitability in 2024.
GOODLES raised capital from an unusually deep mix of institutional, celebrity and athlete investors. Its publicly disclosed backers include L Catterton, Springdale Ventures, Third Craft Partners, Willow Growth Partners, Alumni Ventures, Purple Arch Ventures, 1st Course Capital, GingerBread Capital, Cosmic Venture Partners, Electric Feel Ventures and IMG-Endeavor, alongside Gal Gadot, David Grutman, Christina Aguilera, Matt Rutler, Klay Thompson, Khris Middleton, Domantas Sabonis, DK Metcalf, Weston McKennie, Sergio Garcia, Aaron Gordon, Marcus Smart, Ilana Muhlstein, Marissa Hermer, Mau y Ricky, The Montaners, Biz Stone and Allison Rose.
Its $13M Series A was led by L Catterton in 2023, bringing GOODLES another step closer to becoming one of the biggest modern challengers to a category long dominated by legacy brands. Now, one of the world's largest pasta companies is buying it.
From a pandemic-era idea to an acquisition by Barilla in six years.
ACQUISITION: Undisclosed
LAST VALUATION: $88M
HQ: Santa Cruz, CA
#VentureCapital #GOODLES #Barilla #CPG #TradedVC