Sydney Sweeney Invests As Equity Partner In Sports Prediction Platform Novig Valued At $500 Million

SYDNEY SWEENEY IS BETTING ON SPORTS PREDICTION MARKETS.

The actress has invested in Novig, joining the sports prediction platform as an equity partner ahead of the fall and winter sports season.

Novig was most recently valued at roughly $500M after raising a $75M Series B, bringing total funding to more than $105M.

The company lets users trade sports outcomes directly against one another rather than betting against a traditional sportsbook, and reported 10x growth in trading volume in 2025.

Sweeney is also helping lead Novig’s new “Just Sports” campaign across TV, streaming, social, digital, and out-of-home.

Novig is backed by Pantera Capital, Multicoin Capital, Makers Fund, Forerunner, NFX, Y Combinator, Lux Capital, and others.

Celebrity endorsements are increasingly becoming equity ownership.