POV Beauty Secures $15 Million Series A Funding Led By Silas Capital

POV Beauty (Point of View), co-founded by TikTok beauty creator Mikayla Nogueira and CEO Ani Hadjinian, raised a $15 million Series A led by Silas Capital, with participation from Imaginary Ventures and RÉDO Capital. The funding will support the brand’s growth following its launch at Sephora in the US and Canada, where first-week sales exceeded expectations by 80%; POV generated more than $20 million in first-year revenue.

FOUNDER: Mikayla Nogueira

INVESTORS: Silas Capital, Imaginary Ventures & RÉDO Capital

ROUND: Series A AMOUNT: $15,000,000

HQ: Los Angeles, California

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