Khloe Kardashian Launches Khloud With $12 Million Funding From Investors Including Serena Ventures

Khloe Kardashian has officially launched Khloud, her new consumer food brand, debuting with a high-protein popcorn that will be available at Target and online starting April 29. The company recently closed an oversubscribed $12 million funding round, backed by investors including Serena Ventures, William Morris Endeavor (WME), Shrug Capital, and K5 Global. Kardashian, who co-founded Khloud with support from her mother Kris Jenner, says the brand is focused on clean, nutritious snacking, starting with whole-grain popcorn dusted in a milk protein seasoning called “Khloud Dust.” INVESTORS: Serena Ventures, William Morris Endevour (WME), Antifund (Jake Paul & Geoffrey Woo), Shrug Capital & K5 Global AMOUNT: $12,000,000 #VentureCapital #KhloeKardashian #Khloud #SerenaVentures #WilliamMorrisEndevour #WME #ShrugCapital #K5Global #KrisJenner #TradedVC