Jetty Launches With $2.5 Million Self-Funding From Founders Allison And Stephen Ellsworth

Poppi founders Allison and Stephen Ellsworth are launching Jetty, a new everyday hydration brand offering bottled drinks and electrolyte powders designed to compete with PepsiCo’s Gatorade. The brand is launching with five flavors and is self-funded with $2.5 million, with CEO Stephen Ellsworth and chief brand officer Allison Ellsworth leading the venture. Allison said Jetty will likely raise outside capital in 2027 as it expands its retail presence through Whole Foods, Target and Amazon.

FOUNDERS: Allison Ellsworth & Stephen Ellsworth

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