Hailey Swartz And Jason Rosenbaum Acquire Property In Closed Transaction

Actual Veggies, a NYC-based CPG company specializing in chef-crafted veggie burgers, raised $7M in Series A funding led by Relentless Consumer Partners, with participation from New Fare Partners, Todd Lachman, Ben Rawitz, and others. Founded in 2020 by Hailey Swartz and Jason Rosenbaum, Actual Veggies focuses on whole food ingredients rather than meat analogs. The company has expanded to over 6,500 retail locations, including Albertsons, Kroger, Whole Foods, and Sprouts, and will launch its Black Bean Burger in 82 Costco locations across the Southeast. Truesdell, Scott Caras (Relentless), and Jamie Borteck have joined its board.

Founders: Hailey Swartz (@Haileys924) & Jason Rosenbaum (@WorkdayMarathon)

INVESTORS: Relentless Consumer Partners, New Fare Partners, David Grutman (@DavidGrutman), Ben Rawitz (@BenrRawitz), Electric Feel Ventures + Austin Rosen (@MyJeanious), Todd Lachman, Hannah Bronfman (@HannahBronfman), Brian Toll (@BrianToll), Dylan Barbour (@DylanBarbour) & Kieran Gibbs (@KieranGibbs)

ROUND: Series A AMOUNT: $7,000,000

HQ: #NewYork #NY #NewYorkCity #NYC

#VentureCapital #ActualVeggies #RelentlessConsumerPartners #NewFarePartners #DavidGrutman #BenRawitz #ElectricFeelVentures #AustinRosen #ToddLachman #HannahBronfman #BrianToll #DylanBarbour #KieranGibbs #HaileySwartz #JasonRosenbaum #TradedVC