818 Tequila Secures Minority Investment From Sazerac To Expand Retail Footprint

818 Tequila, the celebrity-founded spirits brand launched by Kendall Jenner, has secured a minority investment from Sazerac, one of the largest privately held alcohol companies and the maker of Fireball and Southern Comfort. The deal gives 818 access to Sazerac’s global sales and distribution network, positioning the brand to scale beyond its strong Gen Z following and expand its retail footprint across new markets. Financial terms of the investment were not disclosed. FOUNDER: Kendall Jenner #VentureCapital #ConsumerBrands #818Tequila #Sazerac #KendallJenner #TradedVC