London Bay Delivers First Ritz-Carlton Tower At $650M Estero Bay Development

• London Bay completes South Tower at Ritz-Carlton Residences, Estero Bay
• Project achieved $650M+ in sales before full buildout
• 224 luxury units planned across two waterfront towers

What the South Tower delivery means for project execution

London Bay Development Group has completed and delivered the South Tower at The Ritz-Carlton Residences, Estero Bay, marking the first residential phase of its massive Saltleaf master-planned community. The 22-story tower represents a major milestone, transitioning the project from construction into occupancy. For developers, early delivery helps validate pricing and accelerates revenue realization. This also sets the stage for continued momentum as the North Tower moves toward a 2027 completion.

What the scale means for luxury coastal development

The full project will include 224 condominium residences across two towers, making it one of the largest luxury residential developments in the region. Units range from over 2,600 to nearly 4,000 square feet, with penthouses exceeding 13,000 square feet. Pricing starts around $3 million, reinforcing the project’s ultra-luxury positioning. The development sits within a 500-acre master plan, signaling a long-term vision beyond just the towers.

What early sales mean for market demand

The project surpassed $650 million in sales before construction began on the second tower, highlighting strong buyer demand for branded luxury residences in Southwest Florida. This level of pre-sales reduces risk and provides developers with confidence to continue expanding within the Saltleaf community. Demand is being driven by high-net-worth buyers seeking waterfront lifestyle assets.

What the broader master plan means for long-term value

The towers are part of the larger Saltleaf development, which includes a golf preserve, marina, and additional residential and lifestyle components. Amenities span five acres and include resort-style pools, wellness facilities, and dining experiences, creating a full-service residential environment. This type of master-planned approach allows developers to build long-term value through phased growth and placemaking.

What this means for developers and investors

The success of Estero Bay highlights continued strength in Florida’s luxury residential market, particularly for branded and waterfront assets. For developers, early sales velocity and phased delivery reduce risk while maximizing returns. For investors, large-scale master-planned communities offer multiple value drivers across residential, hospitality, and lifestyle components. As demand for high-end coastal living grows, projects like this will continue to shape the next wave of luxury development in Florida.