Julie Sutton is a real estate expert specializing in the Western Suburbs of Chicago. She comes from a strong marketing and advertising background with a B.S. in Marketing and 10 years of experience as an Account Manager and TV Commercial Producer at DDB Chicago Advertising. She understands and appreciates what it takes to prepare, market, negotiate and close a listing.
Julie provides her sellers with a keen eye for aesthetics and brings her talents as “the staging guru” to every listing and has a team of interior stylists to prepare each room for photography. “The first showing is online, we’ve got one chance to visually invite the buyers in. Preparation, editing and staging are the critical elements of effective real estate marketing.” Her team has a large inventory of furniture, rugs, lighting, art and accessories to pull from when staging for their sellers. Sellers need to understand the difference between interior design and interior staging. The former is meant to reflect the personality and lifestyle of the homeowners. Staging is meant to do the opposite. The purpose of staging is to quiet things down in the foreground so that the home can speak for itself. By doing so,... Read More
