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WILDE Secures $40 Million Investment From S2G Investments To Boost Growth And Innovation

WILDE, a Lexington, Kentucky-based snack brand founded by CEO Jason Wright in 2015, raised $40 million from S2G Investments to accelerate growth across product innovation, manufacturing, and brand building. The compan…

By TradedVC Editorial1 min read

WILDE, a Lexington, Kentucky-based snack brand founded by CEO Jason Wright in 2015, raised $40 million from S2G Investments to accelerate growth across product innovation, manufacturing, and brand building. The company, which has surpassed $100 million in sales and expanded to more than 35,000 retail locations nationwide, makes protein-rich chips and crackers from real chicken breast, egg whites, and bone broth. The funding will support increased production capacity, new snack formats, and expanded marketing as WILDE seeks to strengthen its position in the growing protein snacking market.

FOUNDER: Jason Wright

INVESTOR: S2G Investments

AMOUNT: $40,000,000

HQ: Lexington, Kentucky

#VentureCapital #WILDE #JasonWright #S2GInvestments #TradedVC

ABOUT THE DEAL

Raise
$40M
Round
Not stated
Company
WILDE
Desk
Deals
Filed
Oct 22, 2026
Founders
  • Jason Wright
Investors
  • S2G Investments
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