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October 25, 2023 - Deals
Sidemen Launch Upside VC With Investment Interests In Social Media Sector Amount Undisclosed

RAISE
IMAGE: Josh Bradley, Simon Minter, Olajide “JJ” Olatunji, Tobi Brown, Ethan Payne, Vikram Barn & Harry Lewis
DATE: 10/16/2023
COMPANY: Upside VC
AMOUNT: XXX XXX
NOTE: The Sidemen, a group of celebrity YouTubers with over 20 million followers, have ventured into the world of venture capital with their new VC firm, Upside VC. Notably, two members, Joshua Bradley (Zerkaa) and Vikram Singh Barn (Vikkstar), were previously listed as directors of Upside VC. The Sidemen are exploring various investment opportunities, emphasizing the symbiotic relationship between startups and content creators, and they have shown interest in companies in the social media and creator economy sector, potentially leveraging their extensive networks and experiences in media and entertainment to support portfolio companies.
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