Salesforce To Acquire Braze For $5.66 Billion In Cash
Salesforce (NYSE: CRM) agreed to acquire Braze (NASDAQ: BRZE), a customer engagement platform, for approximately $5.66 billion in enterprise value, with shareholders set to receive $47.50 per share in cash. The deal i…
Salesforce (NYSE: CRM) agreed to acquire Braze (NASDAQ: BRZE), a customer engagement platform, for approximately $5.66 billion in enterprise value, with shareholders set to receive $47.50 per share in cash. The deal is expected to close in fiscal 2028 and would integrate Braze’s real-time, AI-powered marketing and personalization technology into Salesforce’s Marketing Cloud and broader platform. Braze CEO and co-founder Bill Magnuson said the combination would accelerate innovation while helping marketers build deeper customer relationships.
SALE PRICE: $5,660,000,000
HQ: San Francisco, California
#VentureCapital #Salesforce #Braze #TradedVC
ABOUT THE DEAL
- Raise
- $5.7B
- Round
- Not stated
- Company
- Salesforce To Acquire Braze For $5.66 Billion In Cash
- Desk
- Deals
- Filed
- Oct 20, 2026