Salesforce Acquires Cresta For $2.7 Billion To Enhance Customer Service Solutions
Salesforce has agreed to acquire Cresta, a voice-first AI platform that automates complex customer calls, coaches human representatives in real time and analyzes customer interactions, for a reported $2.7 billion . Fo…
Salesforce has agreed to acquire Cresta, a voice-first AI platform that automates complex customer calls, coaches human representatives in real time and analyzes customer interactions, for a reported $2.7 billion. Founded nine years ago and led by CEO Ping Wu, Cresta serves major brands including Marriott, Comcast and Alaska Airlines. Salesforce plans to integrate its technology into Service Cloud to connect customer conversations with customer data, improving service resolutions, retention and revenue. The deal is expected to close in the first quarter of fiscal 2028, subject to regulatory approvals.
SALE PRICE: $2,700,000,000
HQ: San Francisco, California
#VentureCapital #Salesforce #Cresta #TradedVC
ABOUT THE DEAL
- Raise
- $2.7B
- Round
- Not stated
- Company
- Cresta
- Desk
- Deals
- Filed
- Nov 3, 2026