September 30, 2025 - Deals
Price.com Secures $12 Million Funding Led By Waterbridge Capital With Participation From Key Investors
Price.com, an AI-powered savings platform founded and led by CEO RJ Jain, announced it has closed $12 million in new funding led by Waterbridge Capital with participation from TRAC VC, Larry O’Connor, Ricky Caplin, Tim Tebow, and Luis Neto. The company also unveiled the beta launch of Price.com AI, a conversational shopping and savings tool positioned as a “ChatGPT for Shopping” with Built-In Savings Across 1 Billion Products and 100,000 Merchants, ahead of the holiday season. With this round, Price.com has now secured a total of $23 million in funding from backers, including Founders Fund, Social Capital, Dick Costolo, Mark Pincus, and early Google executives, as it accelerates AI-driven innovation and global expansion.
The future of commerce is here - and it starts with conversation,” said RJ Jain, Founder and CEO of Price.com. “With today’s beta launch of Price.com AI, we are building the new category-defining platform using the latest in LLM and shopping agents for global commerce built for discovery and savings.”
Price.com AI is available at price.com/ai.
INVESTORS: Waterbridge Capital, TRAC VC, Larry O’Connor, Ricky Caplin, Tim Tebow, Luis Neto, Founders Fund, Social Capital, Dick Costolo & Mark Pincus
AMOUNT: $12,000,000
HQ: #LosAngeles #California
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